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No one, that is, before two different research teams—Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisberg—ran another experiment using the same puzzle but a different research procedure.
Both teams followed the same protocol of dividing participants into two groups.
Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. One of Guilford’s most famous studies was the nine-dot puzzle.
Guilford was one of the first academic researchers who dared to conduct a study of creativity.
It was an appealing and apparently convincing message.
Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.
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Solving this problem requires people to literally think outside the box.
The first group was given the same instructions as the participants in Guilford’s experiment.
The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array.
Most people assume that 60 percent to 90 percent of the group given the clue would solve the puzzle easily. What’s more, in statistical terms, this 5 percent improvement over the subjects of Guilford’s original study is insignificant.
In other words, the difference could easily be due to what statisticians call sampling error.